Getting the message across

A colleague forwarded me a website of a family member that runs his own business as a writer. I like the design, simplicity and directness of his site.

Less is more, but plain English needn’t be plain. People love words that speak to them: warm, intelligent, compelling. Real.

Reading and writing has changed. We skip, scan and click through streams and torrents of language, conjure up text with our thumbs, and filter-feed on the news we choose. So saying what you mean has never been more vital.

Thomas Heath worked for Websters International and Dorling Kindersley before becoming a geography teacher. Since becoming a full-time writer in 2005 he has worked for Marks and Spencer, The Guardian, Sony and a wide range of other clients.